Are your social media habits becoming a source of distraction?
When it comes to marketing, social media is the place to be. Although this is valuable to your business, how much time do you lose checking your social media feeds?
Research shows that globally, users spend 2 hours and 15 minutes per day on social media*.
Social media platforms are an easy and quick way to keep track of clients, prospects and also your competition, an easy way to connect with people and build relationships.
However, in reality they are a distraction. A notification pops up, you think I’ll just have a quick look, your justification being it’ll only take me a couple of seconds, and before you know it you have been side tracked and a substantial chunk of time has been wasted when you should have been concentrating on the task at hand. Does this sound familiar? Is this what you are up to right now? Did I catch you?
Distracting habit?
If it’s becoming a bit of a habit it’s something you really ought to get into check! One way to combat this habitual distraction is to turn off the notifications on your smart device or on your pc. It’ll be hard, I know, but you want to be more efficient don’t you? If you are like me you will have a ‘to do’ list as long as your arm!
You could even consider allocating a specific time slot in your diary so you can get up to date with your online community. This would be particularly effective if you work in time blocks, you could allocate it as much time as you like.
Could a virtual assistant be the answer?
If your social media engagement is becoming a source of distraction and stress, and it is actually on your ‘To Do’ list, another option would be to outsource it. Have you considered employing a social media virtual assistant?
Get in touch if you feel this is an avenue you would like to explore further.