Why You Should Consider Using A Social Media Content Calendar

Creating a social media content calendar is a great way to keep your social media content organised and ensure that you have a steady stream of fresh ideas for your blog, website, or social media accounts. A social media content calendar helps you plan out topics to write about in advance so you’re never stuck scratching your head for new idea. It also helps you stay organised by ensuring that you’re consistently creating new content, so you don’t fall behind.

Putting Your Ideas Into Practice

Social media content calendar

Social Media content calendars can be a great way to keep track of deadlines. They also make sure that all of your ideas are put into practice. You can also use your content calendar to track when each post was published and what topics you covered throughout the year. This can help you to identify which topics resonated with your readers the most and tailor your content to their interests.

In addition, social media content calendars can be used to improve the quality of your content. When you plan out topics in advance, you have time to research the topic and make sure that your social media content is well-written, accurate, and helpful to your readers. Additionally, content calendars can help you avoid publishing duplicate content, because you’ll be able to easily keep track of what you’ve already written about.

Overall, social media content calendars are a great way to keep your content organised and ensure that you’re consistently writing new, high-quality content. By planning out topics in advance and tracking your progress, you can increase the quality of your content and ensure that you’re writing topics that your readers will enjoy.


10 Tips To Help You Start Your Content Calendar

  • Start by setting an overall goal and content strategy. Determine the type of content that you want to create. Also who your target audience is, and what purpose the content will serve
  • Develop a social media content matrix. Identify topics that are relevant to your target audience, and create a content matrix with different elements such as topics, titles, content type, and publishing schedule
  • Make sure your content is optimised for search engines. Make sure to include keywords and phrases that your target audience is searching for
  • Set deadlines for each piece of content. Determine when each piece of content needs to be published. Next, set deadlines for yourself or your team
  • Re-purpose content. If you have content that did really well in the past, consider re-purposing it for different channels or audiences
  • Incorporate visuals. Include visuals, such as images, videos, or infographics, in your content to make it more engaging
  • Personalise your content. Make sure you tailor your content to your target audience’s interests and needs
  • Monitor your content performance. Track the performance of your content to see which types of content are resonating with your audience
  • Take advantage of content curation. When appropriate, curate content from other sources to supplement your original content
  • Automate your workflow. Use tools to automate content creation and scheduling processes to save time


We all struggle with different tasks, largely due to lack of time. Sometimes because we don’t like a task or we don’t quite get it.  If you need some help please get in touch and arrange a no obligation chat. Email me jules@purplevioletva.com

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